But you will find them in a few brand case studies.
You won’t see these feathered creatures in any bird-spotting book. “Angry Birds is a rare breed,” says Joe Lawson, Senior Vice-President of Content Licensing and Brand Development at Rovio. With the first Angry Birds World open in Qatar and the Finnish game developer seeking new partners around the globe, we look at the continued growth of the brand. Now Rovio Entertainment, maker of Angry Birds, plans to leverage the IP to create a new generation of location-based entertainment experiences. It is one of the hottest brands on the planet and with 97% awareness, the world’s most recognised game.
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